New Hours. So You Can Get More Done.

Posted on April 13, 2017
4Rivers Equipment Extends Hours To Better Serve Customers

Growing from humble beginnings as Romer Mercantile in Holly, Colorado, 4Rivers Equipment owners has stood side by side with their customers. Going full steam ahead during the deepest financial times and prospering with expansion, 4Rivers Equipment declared “Your Working Partner” as a company motto and commitment to their past, present and future customers.

Starting as one small John Deere agriculture equipment dealer, 4Rivers Equipment is now 15 dealerships strong, selling and servicing John Deere agriculture and construction equipment in four states. With great success, the company continually works to service their loyal and hardworking customers better.

“Our goal has always been to be “Your Working Partner.” We know that the definition of this phrase changes based on our customer’s needs. We have taken a deeper look at the things we need to improve on to be better partners with our customers big and small. Extending our hours in a few of our AG locations is the start, but definitely not the only thing we are striving to change this year”. stated Keith Olson, CEO of 4Rivers Equipment.

“As growth in Colorado and Wyoming continues, we recognize that our customers need more flexible and extended hours so they can get the equipment, parts and service they need at a time that works for them. We are making an effort to find the right fit for each community that we are a part of”, added Mike Meth, 4Rivers Equipment AG Division General Manager.

With each community having individual needs, six Colorado and Wyoming dealership have created seasonal or year-round schedule adjustments.

  • Greeley, CO adjusted hours will run:
    • April 3rd through November 5th
      • Monday – Thursday 7:00 am – 5:30 pm
      • Friday 7:00 am – 7:00 pm
      • Saturday 7:30 am – 4:00 pm
  • Fort Collins, CO extended hours will begin operating:
    • April 15th through August 29th
      • Monday -Thursday 7:00 am – 5:30 pm
      • Friday 7:00 am – 7:00 pm
      • Saturday 8:00 am – 4:00 pm
  • Pueblo West, CO extended hours will be open:
    • April 15th through August 29th
      • Monday -Thursday 7:00 am – 5:00 pm
      • Friday 7:00 am – 6:00 pm
      • Saturday 8:00 am – 4:00 pm

Three dealerships will maintain an extended schedule throughout the year.

  • Strasburg, CO is open:
    • Monday – Friday 7:30 am – 5:00 pm
    • Saturday 7:30 am – 4:00 pm.
  • Longmont, CO dealer hours will run:
    • Monday – Friday 8:00 am – 6:00 pm
    • Saturday 8:00 am – 4:00 pm.
  • Cheyenne, WY will be open:
    • Monday – Thursday 7:00 am – 5:00 pm
      • Friday 7:00 am – 7:00 pm
      • Saturday 8:00 am – 5:00 pm
      • Sunday 8:00 am – 12:00 pm
  • Cheyenne is the only dealership that has Sunday hours.

Opening dealership doors to better assist customers is one new way 4Rivers Equipment aims to serve its customers better. 4Rivers Equipment is honored to have served these communities for so many years and looks forward to decades more of being “Your Working Partner.”