In 1926, 4Rivers Equipment began as Romer Mercantile, a small John Deere agriculture equipment dealer in Holly, Colorado. Through dedication and perseverance, the store prospered through difficult times and began to grown during the 1960s.
The first expansion was a new store in Lamar. Soon after, we expanded into construction along with John Deere. Stores in Fort Collins, Pueblo, and Colorado Springs were opened to cover the new sector.
Growth continued rapidly throughout the 90s and 2000s. With the acquisition of Tom Growney Equipment in 2013, we grew to 14 total stores.
Initially the construction and agriculture stores operated under different names. However, in 2013 after addition of the Tom Growney stores, the brand was combined under the 4Rivers Equipment name.
We now feature agriculture locations, construction locations, and some stores that are combined ag and construction. Thanks to the dedication of over 300 highly trained and skilled employees, we plan on being your working partner for the foreseeable future.