4Rivers Equipment - Your Working Partner

4Rivers Equipment has been serving its customers needs since 1926. Throughout the years, our vision and purpose has remained consistent. We provide the highest quality equipment and machinery and support it with industry leading service and parts departments.

To 4Rivers, being your working partner means that we’re always there for you when you need us. There is no issue too small or big for the 4Rivers Equipment team. We welcome frequent visits from all of our customers, even if it’s just to chat about the weather!

Values

Vision

Foresight to take the best action for our customers each and every time.

Service

Focus and energy to provide our customers with quality equipment, service, and parts.

Integrity

Commitment to always doing the right thing, regardless of margins.

Partnerships

Dedication to building long-lasting and mutually beneficial relationships.

IR and Bessie Romer

History

In 1926, 4Rivers Equipment began as Romer Mercantile, a small John Deere agriculture equipment dealer in Holly, Colorado. Through dedication and perseverance, the store prospered through difficult times and began to grown during the 1960s.

The first expansion was a new store in Lamar. Soon after, we expanded into construction along with John Deere. Stores in Fort Collins, Pueblo, and Colorado Springs were opened to cover the new sector.

Growth continued rapidly throughout the 90s and 2000s. With the acquisition of Tom Growney Equipment in 2013, we grew to 14 total stores.

Initially the construction and agriculture stores operated under different names. However, in 2013 after addition of the Tom Growney stores, the brand was combined under the 4Rivers Equipment name.

We now feature agriculture locations, construction locations, and some stores that are combined ag and construction. Thanks to the dedication of over 300 highly trained and skilled employees, we plan on being your working partner for the foreseeable future.

4Rivers Equipment Sales Rep and Customer in Victor, CO

Mission

The mission of 4Rivers Equipment is simple: We want to partner with our customers in order to provide real-world solutions that address their needs directly. We achieve this in a variety of ways.

Our employees are experts in their field. They have extensive training and are required to develop extensive knowledge in their field. When the customer comes to them for help, they’ll be able to provide solutions that overcome even the most difficult challenges.

In addition, 4Rivers Equipment aims to provide our customers with quality equipment that is supported by excellent customer service and a commitment to doing things the right way.

“We see Jeff from 4Rivers every week. He’s our partner, and when it comes to getting anything equipment related, he’s on it. Jeff does a great job of alerting his team of what we need and where we need it. We see him as apart of our team at Frazee.”

-Frazee Construction

“Kevin and the team always asks before he heads this way if I need any parts. They know that I’m a ways out from Colorado Springs, so just by them asking if I need anything when they are in the area saves me a trip charge. Kevin has even brought parts at another dealership because I needed something on his way up. It’s just something a friend would do.”

– Larry Conley, Conley Construction

“I  think the biggest reason I work with 4Rivers comes down to the fact that we have a mutual respect for each other. No matter what department I work with, they are always thinking about my business as if it was their own. We come to the conclusion on a reasonable solution for both of our businesses. I think of it this way, when things are tough, we are both in the same boat.”

– Les Ball, L7L Enterprises

John Deere Tractor line up in front of 4Rivers Equipment Rocky Ford

Equipment

Whether you need construction machinery, agriculture equipment, or any other type of machinery, you’ve come to the right place. Our inventory is extensive – chances are, if you need it, we’ve got it. Visit our Inventory page now.

Inventory