Company
4RIVERS EQUIPMENT | HISTORY
Dedicated To You
4Rivers Equipment is proud to be your John Deere Dealer. Committed to being your working partner, we work to support you with integrity and respect. Our goal is to provide you with innovative solutions for your home, farm, or business.
Your Working Partner
4Rivers Equipment has been serving Colorado farmers with John Deere equipment solutions since 1926. Throughout the years, our vision and purpose have remained consistent. We provide the most innovative equipment and machinery and support it with industry-leading service and parts departments.
To 4Rivers, being your working partner means committing to your success and providing innovative solutions with integrity.
Mission
The Mission of 4Rivers is to improve the lives of our customers, business partners, and employees through our constant pursuit of excellence as a dealer. We strive to be the employer of choice by providing career growth opportunities, stability, and longevity for generations to come. By delivering value to our stakeholders with long term strategies for growth and profitability, we offer innovative solutions to customers, employees, and manufacturers that create value for their lives and businesses. All with respect and humility while maintaining our integrity and commitment to excellence.
“I blew a drive belt on my lawn mower with about 1/3 of my lawn to go. It was 3:45 on a Saturday, and I live 45 minutes away. I called Dan in parts and he offered to stay late until I got there so I could get the belt this weekend. He was friendly and even better the belt was right! Thank you Dan!”
What Are the Four Rivers?
CAN YOU NAME THE FOUR RIVERS?
Our previous names, Colorado Equipment and Colorado Machinery wasn’t very fitting for the growth into Wyoming, New Mexico and Texas. So after careful thought, the name 4Rivers Equipment became our new name.
Having headwaters here in Colorado, 4Rivers Equipment’s history and future are well represented by the name. The four rivers that make up the name 4Rivers Equipment are the Colorado, the Rio Grande, the Platte, and the Arkansas.
Values
Integrity
We promise to approach each situation with the highest integrity and values. We will not do anything that would diminish 4Rivers Equipment or the manufactures we represent.
Respect
We always promise to treat customers, future customers, fellow employees, manufactures, and anyone we come in contact with the utmost respect.
Commitment
We commit to being the best working partner for our customers and the employer of choice. Our commitment to any situation is to the long term outcome versus the short term gains.
Innovation
We continually seek out and employ innovative ideas that benefit our customers and our employees' lives.
NEWS & EVENTS
4Rivers honors Andi Latimer with Innovation Challenge Coin
LONGMONT, Colo. – On Friday, Dec. 2, Andi Latimer was named the 4Rivers Equipment Innovation Challenge Coin Winner. A Challenge…
4Rivers scores three “Partner Experiences” with Colorado Junior Livestock Exhibitors
DENVER – The Colorado FFA Foundation hosted the sixth annual Meat and Greet event on Wednesday, Nov. 16, where attendees bid…
Commendable commitment: Kimberly Kraisinger earns 4Rivers Challenge Coin
GREELEY, Colo. – 4Rivers Equipment honored Kimberly Kraisinger with a commitment Challenge Coin on Friday, Nov. 11 for exceptional dedication…