Company
4RIVERS EQUIPMENT | HISTORY
Dedicated To You
4Rivers Equipment is proud to be your John Deere Dealer. Committed to being your working partner, we work to support you with integrity and respect. Our goal is to provide you with innovative solutions for your home, farm, or business.
4Rivers History
In 1926, 4Rivers Equipment began as Romer Mercantile, a small John Deere agriculture equipment dealer in Holly, Colorado. Through dedication and perseverance, the store prospered through difficult times and started to grow during the 1960s.
We now feature agriculture locations, construction locations, and some stores that are combined ag and construction. Thanks to the dedication of over 400 highly trained and skilled employees, we plan on being your working partner through all the seasons moving forward.
—John Shearer, CEO of 4Rivers Equipment
About 4Rivers Equipment
Your Working Partner
4Rivers Equipment has been serving Colorado farmers with John Deere equipment solutions since 1926. Throughout the years, our vision and purpose have remained consistent. We provide the most innovative equipment and machinery and support it with industry-leading service and parts departments.
To 4Rivers, being your working partner means committing to your success and providing innovative solutions with integrity.
Mission
The Mission of 4Rivers is to improve the lives of our customers, business partners, and employees through our constant pursuit of excellence as a dealer. We strive to be the employer of choice by providing career growth opportunities, stability, and longevity for generations to come. By delivering value to our stakeholders with long term strategies for growth and profitability, we offer innovative solutions to customers, employees, and manufacturers that create value for their lives and businesses. All with respect and humility while maintaining our integrity and commitment to excellence.
“I blew a drive belt on my lawn mower with about 1/3 of my lawn to go. It was 3:45 on a Saturday, and I live 45 minutes away. I called Dan in parts and he offered to stay late until I got there so I could get the belt this weekend. He was friendly and even better the belt was right! Thank you Dan!”
What Are the Four Rivers?
CAN YOU NAME THE FOUR RIVERS?
Our previous names, Colorado Equipment and Colorado Machinery wasn’t very fitting for the growth into Wyoming, New Mexico and Texas. So after careful thought, the name 4Rivers Equipment became our new name.
Having headwaters here in Colorado, 4Rivers Equipment’s history and future are well represented by the name. The four rivers that make up the name 4Rivers Equipment are the Colorado, the Rio Grande, the Platte, and the Arkansas.
Values
Integrity
We promise to approach each situation with the highest integrity and values. We will not do anything that would diminish 4Rivers Equipment or the manufactures we represent.
Respect
We always promise to treat customers, future customers, fellow employees, manufactures, and anyone we come in contact with the utmost respect.
Commitment
We commit to being the best working partner for our customers and the employer of choice. Our commitment to any situation is to the long term outcome versus the short term gains.
Innovation
We continually seek out and employ innovative ideas that benefit our customers and our employees' lives.
NEWS & EVENTS
JDLink Is Now Free!
Key Takeaways: John Deere is no longer charging for JDLink Connect, it will be free for our customers, for life. …
Connected to the Land Ep. 8: Safety & Compact Utility Tractors (Ryan Winberg)
Title: How to keep you and others safe around compact utility tractors. Brought to you by Ryan Winberg at 4Rivers…
New El Paso Service Manager – Cesar Martin
4Rivers Equipment is excited to announce a new Service Manager at El Paso. Let’s welcome Cesar Marin. Cesar came from…
