Our Company | John Deere Equipment

4Rivers Equipment | History

In 1926, 4Rivers Equipment began as Romer Mercantile, a small John Deere agriculture equipment dealer in Holly, Colorado. Through dedication and perseverance, the store prospered through difficult times and began to grown during the 1960s.

The first expansion was a new store in Lamar. Soon after, we expanded into construction along with John Deere. Stores in Fort Collins, Pueblo, and Colorado Springs were opened to cover the new sector.

Growth continued rapidly throughout the 90s and 2000s. With the acquisition of Tom Growney Equipment in 2013, we grew to 14 total stores.

Initially the construction and agriculture stores operated under different names. However, in 2013 after addition of the Tom Growney stores, the brand was combined under the 4Rivers Equipment name.

We now feature agriculture locations, construction locations, and some stores that are combined ag and construction. Thanks to the dedication of over 300 highly trained and skilled employees, we plan on being your working partner for the foreseeable future.

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“Good place to get repairs on equipment and trucks. John Deere tractor and equipment dealer.”

-Les Feik, Rocky Ford, CO – December, 2017

“Great customer service from the sales department.”

-Rella Ann Steele, Holly, CO – December, 2017

“Good customer service!! Had problems with parts and it was resolved promptly.”

-Matthew Cordova, Albuquerque, NM – February, 2017

“Always helpful.”

-Jerry Linnebur, Strasburg, CO – June, 2018

“Smashing! Great place.”

-Jenny Smith, Lamar, CO – March, 2017

“We had an issue with replacing a part on our John Deere rototiller. Wesley from the parts department was at our house 15 minutes after we called to help us solve the problem. Thanks Wesley and 4Rivers for the great service.”

-Diane Chicko, Strasburg, CO – October, 2017

“We had a great experience with 4Rivers and Chad. He spent a lot of time explaining tractors to the wife and I before we purchased our first. Will do more business with them for sure.”

-Eric Smith, Strasburg, CO – September, 2017

“Owning a 2007 John Deere CT322 Skid Steer we had problems with this unit. I called Cory, Service Department, for help for a service call at our ranch. One recent experience, was the hydraulics didn’t work just as we needed to unload a tractor trailer. Cory sent an excellent mechanic and we were up and running. I have used this mobile service at least 3 times and received outstanding service every time.”

-Janet Cook, Strasburg, CO – June, 2017

“Had a great experience here. Everyone was friendly and were in great moods. We bought a little tractor and love it. They listen to our needs and helped us decided which one was our best choice. Thank you very much and look forward to future purchases.”

-Julie Sparks, Strasburg, CO – June, 2017

“Bought a sprayer from these guys in the spring of 2017. Chad went out of his way to meet us outside of normal business hours. They stood behind their product and we had a great experience working with these guys.”

-Michael Laue, Strasburg, CO – June, 2017

“Staff was very helpful.”

-Chris Yates, Albuquerque, NM – April, 2018

“I purchased a new 1023E from Jeff at 4Rivers – Greeley and had a great experience. He was knowledgeable and the rest of the staff was friendly. I would highly recommend!”

-Jason Grant, Greeley, CO – May, 2016

“Everyone I dealt with was very friendly. I’d go back.”

-Dean Koep, Greeley, CO – July, 2015

“The President Mr. Thad Bennett is a nice, kind, and responsible person I know. Thank you for your concern with my situation this morning.”

-Humberto Olivares, El Paso, TX – August, 2016

“The guys in the back were very helpful in getting my machine off.”

-Iron Eagle, Greeley, CO – June, 2018

“Great service on my John Deere.”

-Big Al, Albuquerque, NM – June, 2018

“I blew a drive belt on my lawn mower with about 1/3 of my lawn to go. It was 3:45 on a Saturday, and I live 45 minutes away. I called Dan in parts and he offered to stay late until I got there so I could get the belt this weekend. He was friendly and even better the belt was right! Thank you Dan!”

-Casey Bickel, Greeley, CO – July, 2017

“Parts department has fast and friendly service.”

-Joseph Martinez, Albuquerque, NM – March, 2018

“Keenan Gaab was awesome. Didn’t try to sell us a lawn tractor that was too big for our needs. And yes we did buy a new X370.”

-Vinny Wylie, Fort Collins, CO – February, 2018

“I bought a JD skid steer from a private party, but needed a bucket. The crew at the Frederick location went above and beyond, sold me a lightly used bucket at a fair price that fit machine perfectly, and waited until 15 minutes after closing to accommodate my schedule for pickup, on same day notice. Thanks guys! I will be back.”

-Rick Spear, Frederick, CO – March, 2018

“Good guys to deal with.”

-Shane Bennett, Fort Collins, CO – April, 2018

“Great store.”

-Bob Dalrymple, Fort Collins, CO – June, 2018

“Bought a new John Deere Mower Conditioner 625 from this store this year. Machine is awesome and service up to the purchase was great. I gave it 4 out of 5 stars as the only thing I think would live room for a bit of improvement is the delivery. Felt a little rushed to get out the door after purchase and would’ve like a few more pointers on the machine itself before I left the dealership. Otherwise good experience. Parts dept is helpful as well.”

-Jeff Randol, Fort Collins, CO – August, 2017

“Very helpful.”

-Doug Bokelman, Frederick, CO – March, 2018

“The customer service from Randy Pfeifer has been EXCEPTIONAL!!! I would HIGHLY recommend this John Deere location to anyone in the market that is looking for attentive customer service and an honest price.”

-E. Juhl, Fort Collins, CO – January 6, 2017

“This is the go to business for John deer construction equipment parts. If they don’t have it they can get it quickly.”

-Steve Powell, Colorado Springs, CO – March, 2018

“Bought a JD 1025r in October. I have to say what wonderful place to shop. Have made a few purchases in store over the last few years, smaller Stihl items. Few chain saws, trimmer, leaf blower ect. Every time it has be a pleasure. No matter which parts employees I get or the sales rep that helped with the tractor there has been no complaints. I haven’t had to deal with the service department yet but that is a good thing. Great product excellent staff, I can not say enough about their staff. I completely recommend this store. If your coming from outside Pueblo west it is worth the drive.”

– Gailan Vanmeter, Pueblo West, CO – June, 2018

“My toddler just love’s to collect the John Deere toys and see the owner Jason & front desk for parts/customer service Kayla! They are always welcoming, sweet, take the time to talk to us. I have never had a bad experience with any of the employee’s, all outstanding!”

-Martha Frerichs, Colorado Springs, CO – December, 2018

“Helpful staff with a quick turnaround on parts orders.”

-Greg Duke, Pueblo West, CO – June, 2018

“Great customer service by Scott Candy.”

-Scott Williams, Longmont, CO – March, 2018

“We see Jeff from 4Rivers every week. He’s our partner, and when it comes to getting anything equipment related, he’s on it. Jeff does a great job of alerting his team of what we need and where we need it. We see him as apart of our team at Frazee.”

-Frazee Construction

“Kevin and the team always asks before he heads this way if I need any parts. They know that I’m a ways out from Colorado Springs, so just by them asking if I need anything when they are in the area saves me a trip charge. Kevin has even brought parts at another dealership because I needed something on his way up. It’s just something a friend would do.”

– Larry Conley, Conley Construction

“I think the biggest reason I work with 4Rivers comes down to the fact that we have a mutual respect for each other. No matter what department I work with, they are always thinking about my business as if it was their own. We come to the conclusion on a reasonable solution for both of our businesses. I think of it this way, when things are tough, we are both in the same boat.”

– Les Ball, L7L Enterprises

Your Working Partner

4Rivers Equipment has been serving its customers needs since 1926. Throughout the years, our vision and purpose has remained consistent. We provide the highest quality equipment and machinery and support it with industry leading service and parts departments.

To 4Rivers, being your working partner means that we’re always there for you when you need us. There is no issue too small or big for the 4Rivers Equipment team. We welcome frequent visits from all of our customers, even if it’s just to chat about the weather!

The Romers

Partners Talking

Mission

The mission of 4Rivers Equipment is simple: We want to partner with our customers in order to provide real-world solutions that address their needs directly. We achieve this in a variety of ways.

Our employees are experts in their field. They have extensive training and are required to develop extensive knowledge in their field. When the customer comes to them for help, they’ll be able to provide solutions that overcome even the most difficult challenges.

In addition, 4Rivers Equipment aims to provide our customers with quality equipment that is supported by excellent customer service and a commitment to doing things the right way.

Can you name the Four Rivers?

Our previous names, Colorado Equipment and Colorado Machinery wasn’t very fitting for the growth into Wyoming, New Mexico and Texas. So after careful thought, the name 4Rivers Equipment became our new name.

Having headwaters here in Colorado, 4Rivers Equipment’s history and future are well represented by the name. The four rivers that make up the name 4Rivers Equipment are the Colorado, the Rio Grande, the Platte, and the Arkansas.

4Rivers White Logo

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4322 CO-66
Longmont, CO 80504
Phone: 970.535.4474

Monday – Friday
7:00 a.m. – 5:30 p.m.
Saturday
8:00 a.m. – 4:00 p.m

4Rivers Equipment | History

-Les Feik, Rocky Ford, CO – December, 2017

-Rella Ann Steele, Holly, CO – December, 2017

-Matthew Cordova, Albuquerque, NM – February, 2017

-Jerry Linnebur, Strasburg, CO – June, 2018

-Jenny Smith, Lamar, CO – March, 2017

-Diane Chicko, Strasburg, CO – October, 2017

-Eric Smith, Strasburg, CO – September, 2017

-Janet Cook, Strasburg, CO – June, 2017

-Julie Sparks, Strasburg, CO – June, 2017

-Michael Laue, Strasburg, CO – June, 2017

-Chris Yates, Albuquerque, NM – April, 2018

-Jason Grant, Greeley, CO – May, 2016

-Dean Koep, Greeley, CO – July, 2015

-Humberto Olivares, El Paso, TX – August, 2016

-Iron Eagle, Greeley, CO – June, 2018

-Big Al, Albuquerque, NM – June, 2018

-Casey Bickel, Greeley, CO – July, 2017

-Joseph Martinez, Albuquerque, NM – March, 2018

-Vinny Wylie, Fort Collins, CO – February, 2018

-Rick Spear, Frederick, CO – March, 2018

-Shane Bennett, Fort Collins, CO – April, 2018

-Bob Dalrymple, Fort Collins, CO – June, 2018

-Jeff Randol, Fort Collins, CO – August, 2017

-Doug Bokelman, Frederick, CO – March, 2018

-E. Juhl, Fort Collins, CO – January 6, 2017

-Steve Powell, Colorado Springs, CO – March, 2018

– Gailan Vanmeter, Pueblo West, CO – June, 2018

-Martha Frerichs, Colorado Springs, CO – December, 2018

-Greg Duke, Pueblo West, CO – June, 2018

-Scott Williams, Longmont, CO – March, 2018

-Frazee Construction

– Larry Conley, Conley Construction

– Les Ball, L7L Enterprises

Your Working Partner

Mission

Can you name the Four Rivers?

Lamar

Cheyenne

El Paso

Hobbs

Farmington

Albuquerque

Strasburg

Rocky Ford

Pueblo West

Holly

Greeley

Frederick

Fort Collins

Colorado Springs

Key

Partnerships

Vision

Service

Integrity

Our Partners

American Cancer Society’s 2nd Annual Big Dig of Northern Colorado