4RIVERS EQUIPMENT | HISTORY
Dedicated To You
4Rivers Equipment is proud to be your John Deere Dealer. Committed to being your working partner, we work to support you with integrity and respect. Our goal is to provide you with innovative solutions for your home, farm, or business.
Your Working Partner
4Rivers Equipment has been serving Colorado farmers with John Deere equipment solutions since 1926. Throughout the years, our vision and purpose have remained consistent. We provide the most innovative equipment and machinery and support it with industry-leading service and parts departments.
To 4Rivers, being your working partner means committing to your success and providing innovative solutions with integrity.
The Mission of 4Rivers is to improve the lives of our customers, business partners, and employees through our constant pursuit of excellence as a dealer. We strive to be the employer of choice by providing career growth opportunities, stability, and longevity for generations to come. By delivering value to our stakeholders with long term strategies for growth and profitability, we offer innovative solutions to customers, employees, and manufacturers that create value for their lives and businesses. All with respect and humility while maintaining our integrity and commitment to excellence.
“I blew a drive belt on my lawn mower with about 1/3 of my lawn to go. It was 3:45 on a Saturday, and I live 45 minutes away. I called Dan in parts and he offered to stay late until I got there so I could get the belt this weekend. He was friendly and even better the belt was right! Thank you Dan!”
CAN YOU NAME THE FOUR RIVERS?
Our previous names, Colorado Equipment and Colorado Machinery wasn’t very fitting for the growth into Wyoming, New Mexico and Texas. So after careful thought, the name 4Rivers Equipment became our new name.
Having headwaters here in Colorado, 4Rivers Equipment’s history and future are well represented by the name. The four rivers that make up the name 4Rivers Equipment are the Colorado, the Rio Grande, the Platte, and the Arkansas.
NEWS & EVENTS
The Big Dig of Northern Colorado 2022 | American Cancer Society
Saturday, September 10, 2022 9:00 AM – 1:00 PM Ritchie Bros. 4444 Ritchie Drive, Longmont, CO 80504 Longmont, CO –…
Committed To The Calling- Challenge Coin Award Winner Erick Jarvis
We proudly announce our first 4Rivers Equipment Challenge Coin recipient, Erick Jarvis! His peers nominated Erick for a moment of…
Farmington, NM Team Takes On Rapids!
The Farmington, NM team celebrated with a family rafting day in Durango, CO. The team got together to launch new…