Explore Furrow Focus

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4Rivers Equipment takes equipment one step further. Technology has brought opportunity for equipment efficiency, now it’s time to harness its potential with Furrow Focus. Walk through the process to understand the resources available at 4Rivers Equipment. Ground, Cultivate, Grow, and Yield.

Precision Ag Equipment

From John Deere

Technology Features

Working for you
white male in a blue button-up dress shirt sitting at his computer looking at a map of the area. His hand is on the mouse with some papers and a calculator to his right. Above his hand on the mouse is a picture of his children. cup of office supplies and paper clips and tape to the left of his computer and a keyboard underneath his computer monitor to the left of his hand on the computer mouse. sitting at his desk smiling. white walls.

Ground

A prerequisite for full implementation of the Furrow Focus Strategy is quality soil information, topographic data, and field boundaries. 4Rivers Equipment has the means to collect, analyze, present, and store this information.

white woman wearing a blue shirt, grey hoodie jacket, wearing sunglasses on a sunny day in a field with green grass as the background as she looks at something. Man is wearing a blue collared polo shirt looking at the same thing as the woman. Man is wearing a hat and is squinting his eyes to avoid looking at the sun.

Cultivate

The crux of Furrow Focus is to make unemotional, logical, data-driven decisions. During the “Ground” step, the grower has access to evidence-based analysis. This report will give indicators if a particular field is the right candidate for variable rate seeding, fertilizer, or irrigation prescription technologies. Variable-rate technologies require knowledge, attention to detail, time, and more exceptional level support.

2 males talking to each other about a piece of technology equipment relating to the John Deere row crop tractor behind them. Plugged in monitor to tractor to check the technology features of the tractor. Furrow Focus experts talk plant growth using technology. 2 men wearing jackets in front of John Deere row crop tractor.

Grow

You’re in it to win it; lower costs, increased productivity, more bushes in the bin and money in the bank. Every year technologies change, and you need to adapt. That’s why 4Rivers is here to help.

furrow focus yield map of a property boundaries for a farmer's field. heat mapping of farm yields. Map images and satellite images of a field showing yields with a provided Legend of the colors.

Yield

You should have the ability to analyze the productivity of each piece of technology that you have in your operation. With Operation Center, the season’s data can be displayed and analyzed whenever you are ready!

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